Hello Ecwid Community, Retailers today are working harder than ever, but are you working smarter? Many small to mid-sized businesses unintentionally leave money on the table every day. Why? Because they’re not taking full advantage of middleware tools that can dramatically expand catalog reach and streamline their sales process. As part of our ongoing initiative to empower retailers on Ecwid and Lightspeed, we want to spotlight one common issue: missed easy sales. Often, this happens when catalogs are siloed, product visibility is limited across channels, or when checkout friction causes drop-offs. Our latest campaign "Why Most Retailers Miss Easy Sales" dives into how retailers can uncover these blind spots and turn them into growth opportunities. By adopting smarter integration strategies and exploring middleware solutions, like our new Checkout Wisely app, businesses can provide a faster, more seamless buying experience, right where customers are ready to purchase. Whether you're managing multiple sales channels or just looking to optimize one, expanding your operational strategy with the right middleware can lead to immediate wins. We invite you to join the conversation and share your experience. What optimizations have helped you capture more sales? Are you leveraging tools that connect your catalog with customer intent? Let’s work together to stop leaving easy sales behind. — Alvina